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Even if Apple allowed this more permissive action, it’s likely many consumers would continue to use in-app purchases for the sake of convenience.

They actually want to point users from inside their app to their website where they could market their own payment and subscription options - possibly even at a reduced rate since they wouldn’t have to share a commission with Apple. Wow, someone was thinking ahead there!)īut this change wasn’t what developers want. (Apple’s system, of course, has an option to hide your email address from developers.

That means developers will also have to collect users’ contact information from their app where users may already be logging in using third-party credentials like Facebook’s, Google’s or even Apple’s own sign-on systems. With the new settlement, that changes a bit.ĭevelopers can now take the smallest of steps forward as they are allowed to inform users - well, users who have consented to receive offers via email or other communications - about alternative methods of payment besides in-app purchases. But this was only permitted if developers weren’t using contact information obtained from within the app. For starters, Apple had already slightly adjusted its App Store policies in June when it clarified developers were allowed to communicate through email and text with their customers about other purchasing methods besides Apple’s own in-app purchases. Top Story: The App Store settlement underwhelmsĪs it turns out, this App Store settlement agreement isn’t really as earth-shattering as some headlines may have made it seem. app developers that, pending court approval, will introduce a few changes to App Store rules - the most notable being that it allows developers to communicate with their users outside of their iOS apps to tell them about other purchase options. Apple also agreed to settle a class-action lawsuit from U.S. Meanwhile, Apple dropped commissions to 15% for news publishers’ apps, if they agree to participate in the Apple News ecosystem. In South Korea, legislators are set to vote on a landmark bill that could end Apple and Google’s payment exclusivity on their app stores. This Week in Apps offers a way to keep up with this fast-moving industry in one place with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and suggestions about new apps and games to try, too.ĭo you want This Week in Apps in your inbox every Saturday? Sign up here: /newsletters.Ĭhanges to the App Store ecosystem dominated the headlines this week. In 2020, investors poured $73 billion in capital into mobile companies - a figure that’s up 27% year-over-year. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.

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Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.Īpps aren’t just a way to pass idle hours - they’re also a big business. And in the U.S., app usage surged ahead of the time spent watching live TV.

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Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020.

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Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.